The Atero Blog

Why Selling Online Doesn’t Have to be So Hard

Posted by Jennifer Decker on Jun 1, 2017 8:15:00 AM

Ever considered selling online? It can be a daunting task that requires months of research, screening vendors and solutions, and wondering what it’s all going to cost in the long run. New research from Internet Retailer proves this point.

When it comes to selecting a new eCommerce platform: 59% of survey respondents indicated that integration with existing software is a top priority.

Icon of Shopping Cart on Orange Puzzle..jpegThis indicates that most organizations expect significant disruption to their legacy back-end systems when it comes to an eCommerce implementation. For example, how do you integrate all your existing product information, SKUs, sales/order/inventory management systems, etc. and how long will it take/cost?

This is especially problematic if you’re part of a two-step distribution model (manufacturer-to-dealer and dealer-to-customer), typical in industries selling commercial equipment like restaurant equipment, medical supplies, janitorial supplies or construction materials. These dealers and distributors need a lot of functionality to ensure a seamless flow of product info, pricing, and orders.

Of course, there are plenty of consultants who’ll help you integrate your eCommerce platform. But it really doesn’t need to be that complicated. As we’ve shown before, setting up an online store is not as difficult (or as expensive) as you think.  Thanks to the cloud, dealers and distributors can launch an online store for quickly and cost effectively. 

The last part is also critical to anyone shopping for an eCommerce solution – time: 48% listed a fast implementation as critical, yet they are constantly being disappointed – 47% say their last eCommerce implementation took “somewhat longer than expected” to finish.

Not with Atero, we strip the complexity and cost out of eCommerce – we even handle all data entry so you don’t have to worry about integrating all the product info from your manufacturers.

No smoke, no mirrors, no disruption, no technical expertise required.

Learn more or request a demo today.

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Topics: selling online;, b2b ecommerce, janitorial supply, restaurant supply