For dealers, distributors and manufacturers in B2B industries like restaurant supply, hospitality, janitorial and cleaning supplies, construction equipment, etc. providing a customer-focused buying experience isn’t always easy.
Topics: sell online
It probably doesn’t come as a huge surprise to know that today’s B2B buyers are replicating their consumer buying habits (think Amazon or Zappos) when it comes to making work-related purchases. Whether a building manager is buying the latest floor cleaning product for the office or a chef is looking to upgrade a refrigerator or other piece of commercial kitchen equipment, B2B buyers are doing more online research, and they're expressing more desire to do things in a self-service capacity.
Increasingly many small businesses, like dealers and suppliers of complex products like construction equipment, medical equipment, and restaurant equipment, are seeking to set themselves apart from the crowd by adding online shopping options for their end user customers. That’s because eCommerce offers a host of benefits that is enhancing the buying and selling experience for all parties.