The Atero Blog

Setting Up an Online Store Is Not as Difficult (or as Expensive) as You Think

Posted by Caron Beesley on Mar 20, 2017 12:54:40 PM

When you hear the term eCommerce you may think complexity, cost, and maintenance nightmares. But setting up an online store doesn’t have to be as difficult as you think. If you do it right.

eCommerce is still a relatively new concept for the restaurant equipment industry where B2B sales have been handled by dealer and distributor sales teams. It’s not an easy process. Paper catalogs that go out-of-date before the ink has even dried, SKUs that are being constantly added, and prices that change at a moment’s notice.

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Topics: b2b ecommerce, restaurant equipment, food service equipment, online store

Time is Running Short for Food and Restaurant Equipment Dealers Whose Customers Want to Buy Online  - Lessons Learned from Farmers Across America

Posted by Jennifer Decker on Mar 8, 2017 8:05:00 AM

As a nation, more of us prefer to shop online than offline (source), and it isn’t just at Amazon or Zappos. In the heart of rural America, after decades of relying solely on their local supply store or cooperatives, farmers are increasingly turning to online sources for vital supplies such as seeds, fertilizer, weed and pesticide. 

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Topics: b2b ecommerce, restaurant equipment, foodservice

9 Tips to Buying the Right Restaurant Equipment

Posted by Jennifer Decker on Nov 8, 2016 12:04:15 PM

Buying the right commercial kitchen equipment for your restaurant is risky and costly. No one wants to invest in equipment that is unreliable, proves to be the wrong choice for your needs, or doesn’t fit in your kitchen. Here are nine tips for choosing the right equipment for your needs, budget, and growth plans.

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Topics: restaurant equipment, restaurant supply, commercial kitchen equipment, commercial equipment