When you hear the term eCommerce you may think complexity, cost, and maintenance nightmares. But setting up an online store doesn’t have to be as difficult as you think. If you do it right.
eCommerce is still a relatively new concept for the restaurant equipment industry where B2B sales have been handled by dealer and distributor sales teams. It’s not an easy process. Paper catalogs that go out-of-date before the ink has even dried, SKUs that are being constantly added, and prices that change at a moment’s notice.