In our last post, Why Manufacturers Need PIM (Part I), we discussed the current state of the commercial equipment manufacturing industry. We explained how product content is critical and how the status-quo is out-of-step with how consumers research and purchase commercial kitchen equipment and other restaurant supply goods.
In our last blog post, "What is Product Information Management (PIM)?" we discussed the concept of product information management (PIM), what it is and how it can transform the previously manual-intensive task of managing product information – across sales channels, teams, and order workflows – via a centralized platform.
But why does this matter to the commercial equipment manufacturing industry and why should you deploy a PIM solution?
Consider the status quo: