B2B equipment manufacturers and dealers face a unique challenge – increasing the visibility of their products among their target customer base.
In our last blog post, "What is Product Information Management (PIM)?" we discussed the concept of product information management (PIM), what it is and how it can transform the previously manual-intensive task of managing product information – across sales channels, teams, and order workflows – via a centralized platform.
But why does this matter to the commercial equipment manufacturing industry and why should you deploy a PIM solution?
Consider the status quo: