The Atero Blog

Three Ways to Better Showcase Your Product Inventory

Posted by Caron Beesley on Feb 8, 2017 8:05:00 AM

B2B equipment manufacturers and dealers face a unique challenge – increasing the visibility of their products among their target customer base.

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Topics: , Digital Catalogs;, PIM,, b2b ecommerce, restaurant supply, commercial equipment

Why Manufacturers Need Product Information Management (PIM) - Part I

Posted by Caron Beesley on Oct 18, 2016 9:45:56 AM

In our last blog post, "What is Product Information Management (PIM)?" we discussed the concept of product information management (PIM), what it is and how it can transform the previously manual-intensive task of managing product information – across sales channels, teams, and order workflows – via a centralized platform.

But why does this matter to the commercial equipment manufacturing industry and why should you deploy a PIM solution?

Consider the status quo:

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Topics: PIM,, Product Information Management