The Atero Blog

5 Reasons Why B2B Sellers Must Make the Shift to Sell Online

Posted by Caron Beesley on Jul 13, 2017 7:25:00 AM

It probably doesn’t come as a huge surprise to know that today’s B2B buyers are replicating their consumer buying habits (think Amazon or Zappos) when it comes to making work-related purchases. Whether a building manager is buying the latest floor cleaning product for the office or a chef is looking to upgrade a refrigerator or other piece of commercial kitchen equipment, B2B buyers are doing more online research, and they're expressing more desire to do things in a self-service capacity.

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Topics: online store, sell online, online research

Setting Up an Online Store Is Not as Difficult (or as Expensive) as You Think

Posted by Caron Beesley on Mar 20, 2017 12:54:40 PM

When you hear the term eCommerce you may think complexity, cost, and maintenance nightmares. But setting up an online store doesn’t have to be as difficult as you think. If you do it right.

eCommerce is still a relatively new concept for the restaurant equipment industry where B2B sales have been handled by dealer and distributor sales teams. It’s not an easy process. Paper catalogs that go out-of-date before the ink has even dried, SKUs that are being constantly added, and prices that change at a moment’s notice.

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Topics: restaurant equipment, b2b ecommerce, food service equipment, online store