The Atero Blog

5 Reasons Why B2B Sellers Must Make the Shift to Sell Online

Posted by Caron Beesley on Jul 13, 2017 7:25:00 AM

It probably doesn’t come as a huge surprise to know that today’s B2B buyers are replicating their consumer buying habits (think Amazon or Zappos) when it comes to making work-related purchases. Whether a building manager is buying the latest floor cleaning product for the office or a chef is looking to upgrade a refrigerator or other piece of commercial kitchen equipment, B2B buyers are doing more online research, and they're expressing more desire to do things in a self-service capacity.

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Topics: sell online, online store, online research