The Atero Blog

Three Ways to Better Showcase Your Product Inventory

Posted by Caron Beesley on Feb 8, 2017 8:05:00 AM

B2B equipment manufacturers and dealers face a unique challenge – increasing the visibility of their products among their target customer base.

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Topics: , Digital Catalogs;, PIM,, b2b ecommerce, restaurant supply, commercial equipment

Why Manufacturers Need Product Information Management (Part II) The Benefits of a PIM Solution

Posted by Jennifer Decker on Oct 26, 2016 3:36:12 PM

In our last post, Why Manufacturers Need PIM (Part I), we discussed the current state of the commercial equipment manufacturing industry. We explained how product content is critical and how the status-quo is out-of-step with how consumers research and purchase commercial kitchen equipment and other restaurant supply goods. 

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Topics: , Digital Catalogs;, Product Information Management