The Atero Blog

How Manufacturers are Responding to Trends in Online Research

Posted by Caron Beesley on Jun 23, 2017 7:30:00 AM

Today, we’re all doing more online research before making purchases, whether it’s dog food or a new car, the Internet is today’s go-to library for product info. But it’s not just consumers who are researching purchases online. Whether searching for food service equipment or janitorial supplies, B2B buyers and procurement officers are increasingly exploring options online before they buy. 

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Topics: Data Services