The Atero Blog

A New Year - a New Brand - ePN is Now Atero

Posted by Jennifer Decker on Jan 19, 2018 8:27:01 AM

We’re Excited to Announce that ePN is Rebranding!

Today is a big day in the future of ePN.

Why are we Rebranding?

We’re rolling out a new branding effort to reflect ePN’s evolution and, more importantly, the needs of our customers. ePN has evolved into a service that removes the friction from B2B  product data management and online selling. We are now the first global marketplace for B2B2B commerce.

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Topics: selling online;, b2b ecommerce, ePN

Why Selling Online Doesn’t Have to be So Hard

Posted by Jennifer Decker on Jun 1, 2017 8:15:00 AM

Ever considered selling online? It can be a daunting task that requires months of research, screening vendors and solutions, and wondering what it’s all going to cost in the long run. New research from Internet Retailer proves this point.

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Topics: selling online;, b2b ecommerce, janitorial supply, restaurant supply

Setting Up an Online Store Is Not as Difficult (or as Expensive) as You Think

Posted by Caron Beesley on Mar 20, 2017 12:54:40 PM

When you hear the term eCommerce you may think complexity, cost, and maintenance nightmares. But setting up an online store doesn’t have to be as difficult as you think. If you do it right.

eCommerce is still a relatively new concept for the restaurant equipment industry where B2B sales have been handled by dealer and distributor sales teams. It’s not an easy process. Paper catalogs that go out-of-date before the ink has even dried, SKUs that are being constantly added, and prices that change at a moment’s notice.

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Topics: b2b ecommerce, restaurant equipment, food service equipment, online store

Time is Running Short for Food and Restaurant Equipment Dealers Whose Customers Want to Buy Online  - Lessons Learned from Farmers Across America

Posted by Jennifer Decker on Mar 8, 2017 8:05:00 AM

As a nation, more of us prefer to shop online than offline (source), and it isn’t just at Amazon or Zappos. In the heart of rural America, after decades of relying solely on their local supply store or cooperatives, farmers are increasingly turning to online sources for vital supplies such as seeds, fertilizer, weed and pesticide. 

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Topics: b2b ecommerce, restaurant equipment, foodservice

On Our Way to NAFEM

Posted by Mike Troiano on Feb 9, 2017 11:02:00 AM

Tuesday, Feb 7, 2017 Orlando Florida

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Topics: NAFEM, b2b ecommerce

Three Ways to Better Showcase Your Product Inventory

Posted by Caron Beesley on Feb 8, 2017 8:05:00 AM

B2B equipment manufacturers and dealers face a unique challenge – increasing the visibility of their products among their target customer base.

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Topics: PIM,, b2b ecommerce, restaurant supply, commercial equipment, , Digital Catalogs;

5 Things To Do Before Heading to NAFEM

Posted by Caron Beesley on Jan 11, 2017 8:14:00 AM

Are you heading to the NAFEM Show in Orlando, FL, on February 9-11, 2017? With over 500+ restaurant supply exhibitors and miles of kitchen innovations and training opportunities, we’ve put together a quick checklist of things foodservice equipment dealers can do now to ensure they get the most out of their experience at NAFEM.

1. Make a Plan

NAFEM will include 500+ exhibitors serving the commercial kitchen equipment industries. That’s a lot to navigate and absorb. Consider the following as you plan your trip.

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Topics: b2b ecommerce, restaurant supply, commercial equipment, NAFEM

5 Things We Are Grateful for this Holiday Season

Posted by Jennifer Decker on Dec 22, 2016 10:19:12 AM

With the holiday season upon us, there’s lots to be grateful for. We recently released our groundbreaking B2B e-commerce solution and are wrapping up the year with much to look forward to in 2017. Here are five things that really make us sparkle this holiday season:   

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Topics: restaurant supply, commercial equipment, b2b ecommerce