The Atero Blog

New Insight into B2B Buyer Behavior is a Wake-Up Call for Dealers and Distributors

Posted by Caron Beesley on Apr 20, 2017 7:50:00 AM

Today’s B2B buyers are becoming more digital, they’re using more devices, doing more pre-research online, and they're expressing more desire to do things in a self-service capacity. Not a huge surprise, it’s a trend we’ve been discussing for a while. 

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Topics: B2B Buying Behavior