The Atero Blog

Jennifer Decker

Recent Posts

Five Reasons Why Your Dealership Should Consider Social Media

Posted by Jennifer Decker on May 31, 2018 7:55:00 AM

It’s 2018 and social media is growing faster than an ice cream cone melts on a hot day. We know…you’re busy. Business is going well and you’re wondering whether your customers even care about social media. We don’t suggest considering social media simply because it’s the “in thing” to do but because research shows that more and more of your customers are engaging with these popular social networks and not just to stay current on political banter or pop culture.

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Lessons Learned from the Food Service E&S Industry Summit

Posted by Jennifer Decker on Apr 11, 2018 10:43:31 AM

We recently participated in the E&S Industry Summit, an event held in Palm Desert, CA that brought together equipment dealers, manufacturers and service providers throughout the food service industry.  We love opportunities to hear from stakeholders across the industries we serve, listen to our prospective customers and get feedback on what is keeping them up at night.

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Topics: restaurant supply, food service equipment, E&S Industry Summit, NAFEM, FEDA

Top 5 Reasons Dealers Need a B2B e-Commerce Solution (and Why it's Good for Rep Firms Too!)

Posted by Jennifer Decker on Feb 16, 2018 7:30:00 AM

It’s no surprise that consumer shopping trends are having a major impact on our expectations at work. If I can research, compare and order a new appliance - and have it in my kitchen in two days - then why shouldn’t I have the same experience when purchasing commercial kitchen equipment for my business?

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A New Year - a New Brand - ePN is Now Atero

Posted by Jennifer Decker on Jan 19, 2018 8:27:01 AM

We’re Excited to Announce that ePN is Rebranding!

Today is a big day in the future of ePN.

Why are we Rebranding?

We’re rolling out a new branding effort to reflect ePN’s evolution and, more importantly, the needs of our customers. ePN has evolved into a service that removes the friction from B2B  product data management and online selling. We are now the first global marketplace for B2B2B commerce.

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Topics: selling online;, b2b ecommerce, ePN

How to Give Your Customers a Convenient, Flexible Buying Experience

Posted by Jennifer Decker on Sep 19, 2017 12:22:19 PM

For dealers, distributors and manufacturers in B2B industries like restaurant supply, hospitality, janitorial and cleaning supplies, construction equipment, etc. providing a customer-focused buying experience isn’t always easy.

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Topics: sell online

Why Selling Online Doesn’t Have to be So Hard

Posted by Jennifer Decker on Jun 1, 2017 8:15:00 AM

Ever considered selling online? It can be a daunting task that requires months of research, screening vendors and solutions, and wondering what it’s all going to cost in the long run. New research from Internet Retailer proves this point.

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Topics: selling online;, b2b ecommerce, janitorial supply, restaurant supply

5 Reasons Why Sales Teams Love When Their Companies Start Selling Online

Posted by Jennifer Decker on May 18, 2017 3:42:26 PM

If you’re a dealer or distributor of commercial equipment, such as restaurant supply,  janitorial supply or medical equipment, you may be deliberating whether to invest in an online store to expand sales and keep up with the competition.

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Topics: selling online, sales teams

Time is Running Short for Food and Restaurant Equipment Dealers Whose Customers Want to Buy Online  - Lessons Learned from Farmers Across America

Posted by Jennifer Decker on Mar 8, 2017 8:05:00 AM

As a nation, more of us prefer to shop online than offline (source), and it isn’t just at Amazon or Zappos. In the heart of rural America, after decades of relying solely on their local supply store or cooperatives, farmers are increasingly turning to online sources for vital supplies such as seeds, fertilizer, weed and pesticide. 

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Topics: b2b ecommerce, restaurant equipment, foodservice

5 Things We Are Grateful for this Holiday Season

Posted by Jennifer Decker on Dec 22, 2016 10:19:12 AM

With the holiday season upon us, there’s lots to be grateful for. We recently released our groundbreaking B2B e-commerce solution and are wrapping up the year with much to look forward to in 2017. Here are five things that really make us sparkle this holiday season:   

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Topics: restaurant supply, commercial equipment, b2b ecommerce

10 Ways to Improve the Accuracy of Your B2B Order

Posted by Jennifer Decker on Nov 29, 2016 9:00:00 AM

The business of supplying or manufacturing commercial equipment is a complex one. Buyers and dealers often struggle to find the right trusted suppliers and products. And when they do, they wrestle with a highly manual purchasing process - one that’s fraught with errors, risk, and cost.

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Topics: restaurant supply, commercial equipment, order accuracy