The Atero Blog

Caron Beesley

Recent Posts

Business Customers Want a Consumer-Like Buying Experience. Are You Ready?

Posted by Caron Beesley on Nov 28, 2017 7:30:00 AM

Remember the days of buying consumer goods from paper catalogs and landline phones? Who does that anymore? Actually, many in the B2B buying environment (think Jan/San or office supplies, medical and restaurant equipment, and more) where paper catalogs, faxed orders, and endless chasing by phone is still very much the norm.

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Going Beyond “Selling” Online – The Benefits of ERP Integration with eCommerce

Posted by Caron Beesley on Oct 25, 2017 7:00:00 AM

eCommerce, whether it’s B2C or B2B, it’s all the same, right? Wrong.

B2B eCommerce is quite a different beast. Sure, there are some similarities. Whether you’re selling a fryer to a restaurant or a pair of shoes to a consumer, you’ll use a similar template – product detail, product images, perhaps a video.

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5 Things to do Before Heading to ISSA/INTERCLEAN 2017

Posted by Caron Beesley on Aug 15, 2017 7:30:00 AM

 ISSA/INTERCLEAN is returning to Las Vegas between September 11-14. This is the show for Jan/San and facility solutions and attracts more than 16,000 cleaning-industry leaders with 700+ exhibitors (including Atero (formerly ePN), find us in booth #3592).

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Topics: ISSA

5 Reasons Why B2B Sellers Must Make the Shift to Sell Online

Posted by Caron Beesley on Jul 13, 2017 7:25:00 AM

It probably doesn’t come as a huge surprise to know that today’s B2B buyers are replicating their consumer buying habits (think Amazon or Zappos) when it comes to making work-related purchases. Whether a building manager is buying the latest floor cleaning product for the office or a chef is looking to upgrade a refrigerator or other piece of commercial kitchen equipment, B2B buyers are doing more online research, and they're expressing more desire to do things in a self-service capacity.

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Topics: online store, sell online, online research

How Manufacturers are Responding to Trends in Online Research

Posted by Caron Beesley on Jun 23, 2017 7:30:00 AM

Today, we’re all doing more online research before making purchases, whether it’s dog food or a new car, the Internet is today’s go-to library for product info. But it’s not just consumers who are researching purchases online. Whether searching for food service equipment or janitorial supplies, B2B buyers and procurement officers are increasingly exploring options online before they buy. 

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Topics: Data Services

New Insight into B2B Buyer Behavior is a Wake-Up Call for Dealers and Distributors

Posted by Caron Beesley on Apr 20, 2017 7:50:00 AM

Today’s B2B buyers are becoming more digital, they’re using more devices, doing more pre-research online, and they're expressing more desire to do things in a self-service capacity. Not a huge surprise, it’s a trend we’ve been discussing for a while. 

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Topics: B2B Buying Behavior

8 Reasons Why Dealers & Manufacturers of Complex Equipment Need to Sell Online

Posted by Caron Beesley on Apr 7, 2017 8:05:00 AM

Increasingly many small businesses, like dealers and suppliers of complex products like construction equipment, medical equipment, and restaurant equipment, are seeking to set themselves apart from the crowd by adding online shopping options for their end user customers. That’s because eCommerce offers a host of benefits that is enhancing the buying and selling experience for all parties.

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Topics: sell online, commercial equiment

Setting Up an Online Store Is Not as Difficult (or as Expensive) as You Think

Posted by Caron Beesley on Mar 20, 2017 12:54:40 PM

When you hear the term eCommerce you may think complexity, cost, and maintenance nightmares. But setting up an online store doesn’t have to be as difficult as you think. If you do it right.

eCommerce is still a relatively new concept for the restaurant equipment industry where B2B sales have been handled by dealer and distributor sales teams. It’s not an easy process. Paper catalogs that go out-of-date before the ink has even dried, SKUs that are being constantly added, and prices that change at a moment’s notice.

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Topics: restaurant equipment, b2b ecommerce, food service equipment, online store

Three Ways to Better Showcase Your Product Inventory

Posted by Caron Beesley on Feb 8, 2017 8:05:00 AM

B2B equipment manufacturers and dealers face a unique challenge – increasing the visibility of their products among their target customer base.

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Topics: , Digital Catalogs;, PIM,, b2b ecommerce, restaurant supply, commercial equipment

5 Things To Do Before Heading to NAFEM

Posted by Caron Beesley on Jan 11, 2017 8:14:00 AM

Are you heading to the NAFEM Show in Orlando, FL, on February 9-11, 2017? With over 500+ restaurant supply exhibitors and miles of kitchen innovations and training opportunities, we’ve put together a quick checklist of things foodservice equipment dealers can do now to ensure they get the most out of their experience at NAFEM.

1. Make a Plan

NAFEM will include 500+ exhibitors serving the commercial kitchen equipment industries. That’s a lot to navigate and absorb. Consider the following as you plan your trip.

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Topics: b2b ecommerce, restaurant supply, commercial equipment, NAFEM