The Atero Blog

5 Things We Are Grateful for this Holiday Season

Posted by Jennifer Decker on Dec 22, 2016 10:19:12 AM

With the holiday season upon us, there’s lots to be grateful for. We recently released our groundbreaking B2B e-commerce solution and are wrapping up the year with much to look forward to in 2017. Here are five things that really make us sparkle this holiday season:   

A CEO and His “Toaster Moment”

We wouldn’t be here today if it wasn’t for a $135 toaster order that crossed the desk of our CEO and founder, George Spears. This wasn’t just any order, it was a 27-page fax from a buyer scoping out the order paperwork, from soup to nuts. That’s right, 27 pages for a simple toaster order. “There has to be a better way,” George exclaimed. And that was the spark of an idea. To fix the broken commercial equipment B2B sales, order management, and marketing in industries with two-step distribution models. .

Our Customers

A very special thank you to all our customers and those who have begun the journey towards fortifying the link from manufacturer, to dealer, to end customer with ePN.

Take Kathleen Wilkie, VP of Springfield, VA-based, American Energy Restaurant Equipment for example:

We used to communicate promotions via flyers and emails, and had no convenient way to capture the sale from that point. ePN is helping us to add more value to our end user relationships. Our customers rely on us to guide them through the buying process. The ePN eCommerce Hub allows us to promote trusted products that we stand behind – creating a better buying experience and also giving customers the ecommerce ease of shopping on their own schedule."

There Are Only a Few Weeks Until NAFEM

Have you been to NAFEM? Are you going? We are! Don’t miss this “industry utopia” of what’s new in the foodservice equipment and restaurant supply industry. The show takeHappy Hour-1.jpegs place in Orlando, FL, from February 9-11th and we’ll be at booth 2678 eager to meet and greet you. Plus, if you register before January 31st, the fee is just $75 and you get all this.

Happy Hours that Start Earlier than Normal

Holiday cheer started early here at Atero. Check out this pic of our team enjoying a work place cocktail or two. That’s how we roll.

Those Who Came Before Us

Great ideas have their roots in those who came before us. One of our goals at Atero has been to create an Amazon-like buying experience for the commercial equipment industry. We’ve come to expect fast, efficient, online ordering, with features such as easily searchable products, accessory recommendations, favorites, preferred delivery dates, and other features typical of ecommerce platforms, that until now have been lacking in our industry.

Another missing link in the industries we serve is integrating real-time product information into the mix so cusotmers can be assured that they are making decisions based on the latest, most up-to-date information, and dealers and manufacturers can stop wasting precious time on non-productive activities (e.g. sales reps digging up catalogs from the car, making multiple calls to confirm pricing, etc.).  

That’s what Atero delivers – so that dealers can sell more, faster, online, and manufacturers can get their products in front of more people than ever. So, thank you Amazon and other pioneers of e-commerce for the inspiration.


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Topics: restaurant supply, commercial equipment, b2b ecommerce