It’s 2018 and social media is growing faster than an ice cream cone melts on a hot day. We know…you’re busy. Business is going well and you’re wondering whether your customers even care about social media. We don’t suggest considering social media simply because it’s the “in thing” to do but because research shows that more and more of your customers are engaging with these popular social networks and not just to stay current on political banter or pop culture.
We recently participated in the E&S Industry Summit, an event held in Palm Desert, CA that brought together equipment dealers, manufacturers and service providers throughout the food service industry. We love opportunities to hear from stakeholders across the industries we serve, listen to our prospective customers and get feedback on what is keeping them up at night.
It’s no surprise that consumer shopping trends are having a major impact on our expectations at work. If I can research, compare and order a new appliance - and have it in my kitchen in two days - then why shouldn’t I have the same experience when purchasing commercial kitchen equipment for my business?
We’re Excited to Announce that ePN is Rebranding!
Today is a big day in the future of ePN.
Why are we Rebranding?
We’re rolling out a new branding effort to reflect ePN’s evolution and, more importantly, the needs of our customers. ePN has evolved into a service that removes the friction from B2B product data management and online selling. We are now the first global marketplace for B2B2B commerce.
Remember the days of buying consumer goods from paper catalogs and landline phones? Who does that anymore? Actually, many in the B2B buying environment (think Jan/San or office supplies, medical and restaurant equipment, and more) where paper catalogs, faxed orders, and endless chasing by phone is still very much the norm.
eCommerce, whether it’s B2C or B2B, it’s all the same, right? Wrong.
B2B eCommerce is quite a different beast. Sure, there are some similarities. Whether you’re selling a fryer to a restaurant or a pair of shoes to a consumer, you’ll use a similar template – product detail, product images, perhaps a video.
For dealers, distributors and manufacturers in B2B industries like restaurant supply, hospitality, janitorial and cleaning supplies, construction equipment, etc. providing a customer-focused buying experience isn’t always easy.
Topics: sell online
ISSA/INTERCLEAN is returning to Las Vegas between September 11-14. This is the show for Jan/San and facility solutions and attracts more than 16,000 cleaning-industry leaders with 700+ exhibitors (including Atero (formerly ePN), find us in booth #3592).
It probably doesn’t come as a huge surprise to know that today’s B2B buyers are replicating their consumer buying habits (think Amazon or Zappos) when it comes to making work-related purchases. Whether a building manager is buying the latest floor cleaning product for the office or a chef is looking to upgrade a refrigerator or other piece of commercial kitchen equipment, B2B buyers are doing more online research, and they're expressing more desire to do things in a self-service capacity.
Today, we’re all doing more online research before making purchases, whether it’s dog food or a new car, the Internet is today’s go-to library for product info. But it’s not just consumers who are researching purchases online. Whether searching for food service equipment or janitorial supplies, B2B buyers and procurement officers are increasingly exploring options online before they buy.
Topics: Data Services